How does video enhance the user experience on a webpage?
To really come to terms with the
user experience enhancement afforded by videos, we must first consider the
nature of that which constitutes our web-page user experience. For one, reading
lengthy excerpts on a computer feels incompatible with the way we look to
access information on the Internet. When reading a book, specifically when
engaged in close-reading for research or literary analysis purposes, we
intuitively expect and prepare to spend a long time reading before reaching our
main argument/point. When surfing the web, we are looking for:
a) Quick-to-digest information
b) Easily-accessible information
c) Illustrative, alternative approaches to the same concepts
A written post will vary in reading time depending upon user
competency and could very well prove nearly impossible to digest for those with
learning challenges. For others, intonational nuances not expressed in written
language and structural ambiguity further complicate comprehension.
What, then, is the solution to this?
Media.
Media.
If a picture speaks a thousand words, videos speak a thousand
concepts. Videos can effectively communicate all the desired information
quickly, accessibly, and adequately. In addition to being eye-catching, videos
are memorable and generally far more enjoyable. By ensuring that the user receives
only the level of informational depth that they are interested in, there is a
greater chance that the user will feel comfortable engaging with the webpage. Moreover,
for the average user typically bombarded and overwhelmed with an abundance of information
online, videos are a refreshing change. This is especially true for certain
demographics. Instead of clicking out of the website confused, non-English
speaking audiences and those with learning difficulties will have had a relaxed
experience learning about the topic.
Hearing information, as it turns out, allows
for a far more user-tailored experience. Bearing in mind the benefits afforded
by videos, it would serve us well to go out of our way to include them in our
web pages. If not to entertain our audience, then to support those in it who may
struggle with reading comprehension. No one benefits from an intimidated or
confused audience! Videos are the way to go.
Voice-over agency, recording studios and subtitling service:
https://www.matinee.co.uk/
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