How does video enhance the user experience on a webpage?
Videos are Better To really come to terms with the user experience enhancement afforded by videos, we must first consider the nature of that which constitutes our web-page user experience. For one, reading lengthy excerpts on a computer feels incompatible with the way we look to access information on the Internet. When reading a book, specifically when engaged in close-reading for research or literary analysis purposes, we intuitively expect and prepare to spend a long time reading before reaching our main argument/point. When surfing the web, we are looking for: a) Quick-to-digest information b) Easily-accessible information c) Illustrative, alternative approaches to the same concepts A written post will vary in reading time depending upon user competency and could very well prove nearly impossible to digest for those with learning challenges. For others, intonational nuances not expressed in written language and structural ambiguity further complicate comprehensi...